Is Boston Beer Co., Inc. technically bullish or bearish?

As of 24 October 2025, the technical trend for Boston Beer Co., Inc. has changed from mildly bearish to sideways. The current stance is neutral, with mixed signals across different indicators. The weekly MACD and Dow Theory are mildly bullish, while the daily moving averages are mildly bearish. The Bollinger Bands show a bullish signal on the weekly but a mildly bearish signal on the monthly. The KST is bullish weekly but bearish monthly, and the RSI shows no signal for both time frames.
In terms of performance, the stock has underperformed the S&P 500 significantly over longer periods, with a year-to-date return of -22.79% compared to the S&P 500's 15.47%, and a 3-year return of -42.71% versus 78.85% for the index.