Is Boston Beer Co., Inc. technically bullish or bearish?

As of 24 October 2025, the technical trend for Boston Beer Co., Inc. has changed from mildly bearish to sideways. The current technical stance is neutral, with mixed signals across different indicators. The MACD is mildly bullish on both weekly and monthly time frames, while the Bollinger Bands show a bullish weekly signal but a mildly bearish monthly signal. The moving averages indicate a mildly bearish stance on the daily chart. Dow Theory supports a mildly bullish view on both weekly and monthly time frames.
In terms of performance, the stock has underperformed significantly against the S&P 500 over longer periods, with a year-to-date return of -22.79% compared to the S&P 500's 15.47%, and a 5-year return of -78.77% versus 95.99% for the index.