Why is Picturepost Stu. falling/rising?

As of 04-Jul, Picturepost Studios Ltd is experiencing a decline in its stock price, currently at Rs. 21.15, which reflects a decrease of Rs. 0.5 or 2.31%. The stock has hit a new 52-week low of Rs. 20.7 today and is underperforming its sector by 4.23%. Additionally, Picturepost Studios is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, indicating a bearish trend. Over the past week, the stock has dropped by 8.04%, and it has seen a significant decline of 20.04% over the past month, while year-to-date performance shows a drop of 29.97%. Despite this, there has been a notable increase in investor participation, with delivery volume rising by 215.79% against the 5-day average, suggesting some interest in the stock despite its current struggles.
In the broader market context, the Sensex has shown a slight decline of 0.69% over the past week, contrasting with Picturepost Studios' sharper drop. While the benchmark has gained 3.42% over the past month and 7.68% year-to-date, Picturepost's significant underperformance highlights its challenges relative to the market. The liquidity of the stock remains adequate for trading, as it is based on 2% of the 5-day average traded value. However, the absence of any positive factors in the dashboard further emphasizes the difficulties faced by Picturepost Studios in the current market environment.