Why is Picturepost Stu. falling/rising?

As of 29-Jul, Picturepost Studios Ltd is currently priced at 20.10, reflecting a decrease of 0.3, or 1.47%. The stock has underperformed its sector by 5.9% today, and it is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages. Over the past week, the stock has declined by 1.23%, and it has experienced a significant drop of 12.61% over the past month. Year-to-date, the stock has fallen by 33.44%, contrasting sharply with the Sensex, which has gained 4.97%. While there has been a rise in investor participation, with delivery volume increasing by 37.25% against the 5-day average, the overall sentiment appears negative, as no positive factors are noted to counterbalance the stock's decline.
In the broader market context, Picturepost Studios Ltd's recent performance has been weaker than the benchmark Sensex, which has only declined by 0.96% over the past week and 3.19% over the past month. This indicates that the stock is not only struggling in its own right but is also lagging behind the general market trend. The liquidity of the stock is adequate for trading, but the persistent underperformance relative to both the sector and the benchmark suggests a challenging environment for Picturepost Studios Ltd, contributing to its falling stock price.