Why is Picturepost Stu. falling/rising?

As of 04-Aug, Picturepost Studios Ltd is experiencing a price increase, currently at Rs 20.30, reflecting a rise of 0.35 or 1.75%. Despite this uptick, the stock has underperformed its sector by 0.88% today and opened with a significant loss of 3.26%. The stock reached an intraday high of Rs 20.4, indicating some volatility, while it also touched a low of Rs 19.3. Over the past week, the stock has declined by 0.49%, and it has seen a substantial year-to-date drop of 32.78%. Additionally, there has been a decrease in investor participation, with delivery volume falling by 6.25% against the five-day average, which may contribute to the stock's recent struggles.
Broader market context shows that the Sensex has gained 0.17% over the past week, contrasting with Picturepost Studios' decline. In the last month, while the stock has decreased by 4.02%, the benchmark has only fallen by 2.90%. This indicates that the stock is not only underperforming relative to the market but also struggling significantly over a longer time frame, as evidenced by its year-to-date performance compared to the Sensex's gain of 4.56%. The stock's moving averages suggest a mixed outlook, being higher than the 5-day and 20-day averages but lower than the longer-term averages, which may reflect ongoing uncertainty among investors.