Why is Picturepost Stu. falling/rising?

As of 15-Sep, Picturepost Studios Ltd is experiencing a decline in its stock price, currently at 14.85, which reflects a decrease of 0.55 or 3.57%. The stock has underperformed its sector today by 6.23%, and while it is higher than its 5-day moving average, it remains lower than the 20-day, 50-day, 100-day, and 200-day moving averages. Over the past week, the stock has shown a significant increase of 16.47%, but it has suffered a substantial decline of 25.38% over the past month and a staggering 50.83% year-to-date. Notably, there has been a rise in investor participation, with delivery volume increasing by 69.59% against the 5-day average, indicating some interest despite the overall negative trend. Unfortunately, there is no information available regarding positive or negative factors impacting the stock.
In the broader market context, Picturepost Studios Ltd's recent performance contrasts sharply with the Sensex, which has increased by 1.20% over the past week. This underperformance is further highlighted by the stock's year-to-date decline of 50.83% compared to the Sensex's gain of 6.02%. The stock's significant drop over the past month and year indicates a challenging environment for the company, despite some short-term gains. The liquidity of the stock appears adequate for trading, but the overall negative returns suggest that investors may be cautious in the current market climate.