Why is Picturepost Stu. falling/rising?

As of 16-Sep, Picturepost Studios Ltd is experiencing a decline in its stock price, currently at 14.10, which represents a decrease of 0.75 or 5.05%. The stock has underperformed its sector by 6.61% today, and while it is higher than its 5-day moving average, it remains below the 20-day, 50-day, 100-day, and 200-day moving averages. Additionally, there has been a notable drop in investor participation, with delivery volume falling by 15.05% compared to the 5-day average. Over the past month, the stock has seen a significant decline of 29.15%, and year-to-date, it has dropped 53.31%, indicating a troubling trend for investors.
In the broader market context, the Sensex has shown a positive return of 2.47% over the past month, contrasting sharply with Picturepost Studios' substantial decline. This underperformance highlights the stock's struggles relative to the benchmark index. Furthermore, the stock has fallen 63.23% over the past year, while the Sensex has only decreased by 0.57%, further emphasizing the challenges faced by Picturepost Studios in the current market environment.