Why is Picturepost Stu. falling/rising?

As of 19-Sep, Picturepost Studios Ltd is experiencing a decline in its stock price, currently at 14.35, which reflects a decrease of 0.75 or 4.97%. The stock has underperformed its sector by 3.42% today and is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages. Additionally, the stock has seen a significant drop in investor participation, with delivery volume falling by 69.88% compared to the 5-day average. Over the past week, the stock has declined by 6.82%, and it has also faced substantial losses over the past month and year, with returns of -20.28% and -58.16%, respectively. Unfortunately, there is no information available regarding positive or negative factors that could influence the stock's recent movement.
In the broader market context, Picturepost Studios Ltd's performance has been notably weaker than the benchmark Sensex, which has gained 0.85% over the past week. The stark contrast in returns is evident, as the stock has plummeted significantly year-to-date by 52.48%, while the Sensex has increased by 7.11%. This underperformance highlights the challenges faced by Picturepost Studios Ltd in the current market environment, further exacerbated by the declining investor interest and liquidity issues noted in today's trading activity.