Why is Picturepost Stu. falling/rising?

As of 22-Sep, Picturepost Studios Ltd is experiencing a decline in its stock price, currently at 13.70, which reflects a decrease of 0.65 or 4.53%. The stock has underperformed its sector by 5.25% today, and it is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages. Additionally, investor participation has fallen significantly, with a delivery volume of 36,000 shares on September 19, which is down by 48.28% compared to the 5-day average. The stock has shown poor performance over various periods, with a year-to-date decline of 54.64% and a one-year decline of 60.35%, indicating a consistent downward trend.
In the broader market context, the Sensex has shown a positive return of 0.53% over the past week, contrasting sharply with Picturepost Studios' decline of 7.74% during the same period. This underperformance highlights the stock's struggles relative to the overall market. While the Sensex has gained 1.34% over the past month and 6.59% year-to-date, Picturepost Studios has faced substantial losses, suggesting that external market conditions have not favored the company. The lack of available positive or negative factors further complicates the outlook, as there are no specific catalysts identified that could reverse the current trend.