Is Boston Beer Co., Inc. overvalued or undervalued?

As of 22 August 2025, the valuation grade for Boston Beer Co., Inc. moved from expensive to fair. The company is currently fairly valued based on its financial metrics. Key ratios include a P/E ratio of 19, an EV to EBITDA of 8.84, and a PEG ratio of 0.65, which suggest a reasonable valuation relative to its earnings growth potential.
In comparison to peers, Brown-Forman Corp. has a P/E of 14.84 and an EV to EBITDA of 12.96, while Molson Coors Beverage Co. shows a P/E of 9.80 and an EV to EBITDA of 7.01, indicating that Boston Beer is positioned in the middle of its competitive landscape. Despite recent performance, where Boston Beer has underperformed the S&P 500 over the longer term, it has shown positive short-term returns, with a 1-week return of 1.61% compared to the S&P 500's 1.05%.