Stock Price Movement and Market Context
On 30 Jan 2026, Super Sales India Ltd’s share price fell sharply, hitting an intraday low of Rs.543, representing a decline of 10.12% on the day. The stock underperformed its sector by 9.03%, reflecting broader pressures within the Garments & Apparels industry. Over the past two trading sessions, the stock has recorded a cumulative loss of 11.25%, underscoring a persistent negative trend.
Volatility has been elevated, with an intraday volatility of 5.33% calculated from the weighted average price, indicating heightened uncertainty among market participants. The stock currently trades below all key moving averages, including the 5-day, 20-day, 50-day, 100-day, and 200-day averages, signalling a sustained bearish technical setup.
In contrast, the broader market, represented by the Sensex, opened lower at 81,947.31 points, down 619.06 points (-0.75%) and was trading at 82,080.06 points (-0.59%) during the day. The Sensex remains 4.97% below its 52-week high of 86,159.02, with its 50-day moving average positioned above the 200-day moving average, suggesting a more stable market backdrop relative to the stock’s performance.
Financial Performance and Profitability Metrics
Super Sales India Ltd’s financial indicators reveal areas of concern that have contributed to the stock’s decline. The company’s Return on Capital Employed (ROCE) stands at a modest 5.79%, reflecting limited efficiency in generating profits from its capital base. This figure is notably low for the Garments & Apparels sector, where higher capital returns are typically expected.
Over the last five years, the company’s net sales have grown at an annualised rate of 12.73%, while operating profit has increased at 11.17% per annum. These growth rates, while positive, are relatively subdued and have not translated into commensurate shareholder returns. Indeed, the stock has delivered a negative return of 45.59% over the past year, significantly underperforming the Sensex, which posted a 6.92% gain in the same period.
Longer-term performance metrics also highlight underperformance relative to the BSE500 index across one-year, three-year, and three-month horizons, indicating persistent challenges in generating competitive returns.
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Debt Profile and Valuation Considerations
The company maintains a conservative capital structure, with an average debt-to-equity ratio of 0.09 times, indicating limited reliance on external borrowings. This low leverage reduces financial risk but has not been sufficient to offset the impact of subdued profitability on investor sentiment.
Valuation metrics suggest the stock is trading at a discount relative to its peers. The company’s ROCE of 0.5 and an enterprise value to capital employed ratio of 0.4 point to an attractive valuation on a capital efficiency basis. However, this valuation discount accompanies a backdrop of declining profitability, with profits falling by 62.5% over the past year.
Recent Quarterly Performance Highlights
Despite the overall downtrend, the company reported some positive quarterly results in September 2025. Profit before tax excluding other income (PBT LESS OI) stood at Rs.2.91 crores, reflecting a growth of 219.1% compared to the previous four-quarter average. Net profit after tax (PAT) for the quarter was Rs.4.06 crores, an increase of 1692.2% relative to the prior four-quarter average. Additionally, the operating profit to interest ratio reached a high of 5.29 times, indicating improved coverage of interest expenses.
These quarterly improvements, however, have not yet translated into a sustained recovery in the stock price or overall financial performance.
Shareholding and Market Sentiment
The majority shareholding remains with the company’s promoters, maintaining a stable ownership structure. Market sentiment, as reflected in the Mojo Score of 46.0 and a Mojo Grade of Sell (downgraded from Hold on 07 Jan 2026), indicates a cautious stance towards the stock. The Market Cap Grade is rated at 4, consistent with the company’s mid-tier market capitalisation status within the Garments & Apparels sector.
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Summary of Key Performance Indicators
To summarise, Super Sales India Ltd’s stock has declined to Rs.543, its lowest level in 52 weeks, reflecting a combination of subdued financial performance, below-average capital efficiency, and sector underperformance. The stock’s one-year return of -45.59% contrasts sharply with the Sensex’s positive 6.92% gain, highlighting the company’s relative weakness.
While the company’s low debt levels and recent quarterly profit growth provide some positive signals, these have yet to reverse the broader downtrend. The stock’s position below all major moving averages and its high intraday volatility further illustrate the challenges faced in regaining investor confidence.
Investors and market watchers will continue to monitor the company’s financial metrics and market behaviour closely as it navigates this period of subdued performance within the Garments & Apparels sector.
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