Stock Performance and Market Context
On 27 Jan 2026, Super Sales India Ltd’s shares declined sharply, hitting an intraday low of Rs.614, down 3.9% from the previous close. The stock underperformed its sector by 2.13% and closed the day with a negative change of 1.86%. This new low price contrasts starkly with its 52-week high of Rs.1062.8, underscoring a substantial depreciation of 42.3% from the peak.
The stock is currently trading below all key moving averages, including the 5-day, 20-day, 50-day, 100-day, and 200-day averages, signalling sustained downward momentum. This technical positioning indicates persistent selling pressure and a lack of short-term recovery signals.
Broader market conditions have also been challenging. The Sensex opened lower at 81,436.79 points, down 0.12%, and has been on a three-week consecutive decline, losing 2.53% over this period. The index is trading below its 50-day moving average, although the 50DMA remains above the 200DMA, suggesting mixed medium-term market signals. Additionally, other indices such as NIFTY MEDIA and NIFTY REALTY also hit new 52-week lows today, reflecting sectoral weakness.
Financial Performance and Profitability Concerns
Super Sales India Ltd’s financial indicators reveal areas of concern that have contributed to the stock’s decline. The company’s Return on Capital Employed (ROCE) stands at a modest 5.79%, indicating limited profitability relative to the capital invested. This figure is below industry averages and points to inefficiencies in generating returns from equity and debt capital.
Long-term growth metrics also highlight subdued expansion. Over the past five years, net sales have grown at an annual rate of 12.73%, while operating profit has increased at 11.17% annually. These growth rates, while positive, are relatively modest for the Garments & Apparels sector, which often sees more dynamic expansion.
The stock’s performance over the last year has been notably weak, with a total return of -39.53%, significantly underperforming the Sensex’s 8.05% gain during the same period. Furthermore, the company has lagged behind the BSE500 index over the last three years, one year, and three months, reflecting persistent underperformance relative to broader market benchmarks.
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Debt Profile and Valuation Metrics
Despite the challenges, Super Sales India Ltd maintains a conservative capital structure, with an average Debt to Equity ratio of 0.09 times. This low leverage reduces financial risk and interest burden, which is reflected in the company’s operating profit to interest coverage ratio of 5.29 times in the most recent quarter.
Valuation metrics suggest the stock is trading at a discount relative to its peers. The company’s Return on Capital Employed of 0.5 and an Enterprise Value to Capital Employed ratio of 0.4 indicate a very attractive valuation from a purely numerical standpoint. However, this valuation discount accompanies a decline in profitability, with profits falling by 62.5% over the past year.
Recent Quarterly Results
The September 2025 quarter showed some positive signs in profitability metrics. Profit Before Tax excluding other income (PBT LESS OI) rose to Rs.2.91 crores, representing a growth of 219.1% compared to the previous four-quarter average. Similarly, Profit After Tax (PAT) surged to Rs.4.06 crores, an increase of 1692.2% over the same comparative period. These figures suggest episodic improvements in earnings quality.
Nonetheless, these gains have not translated into sustained stock price recovery, as the broader trend remains negative.
Shareholding and Market Sentiment
The majority shareholding in Super Sales India Ltd remains with the promoters, indicating stable ownership. However, the market’s response to the company’s financial performance and sectoral pressures has been reflected in the stock’s recent price action and downgrade in its Mojo Grade from Hold to Sell as of 07 Jan 2026. The current Mojo Score stands at 46.0, reinforcing the cautious stance on the stock’s near-term outlook.
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Summary of Key Metrics
To summarise, Super Sales India Ltd’s stock has declined to Rs.614, marking a 52-week low amid a challenging market environment and subdued financial performance. The company’s low ROCE of 5.79%, modest sales and profit growth rates, and significant underperformance relative to the Sensex and BSE500 indices have contributed to this trend. While the company maintains a low debt profile and has shown some recent quarterly profit improvements, these factors have not yet reversed the stock’s downward trajectory.
Market participants will note the downgrade in the company’s Mojo Grade to Sell and the current Mojo Score of 46.0, reflecting a cautious assessment of the stock’s prospects based on fundamental and technical parameters.
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