Super Sales India Ltd Falls to 52-Week Low of Rs.570 Amidst Continued Underperformance

Intraday Price Movement and Volatility

On the trading day, the stock exhibited notable volatility with an intraday price range spanning from a low of Rs.570 to a high of Rs.649.05, representing a 6.48% weighted average price volatility. Despite touching an intraday high gain of 2.87%, the stock ultimately closed at its lowest point of the day, down by 9.66% from the previous close. This decline outpaced the sector’s performance, underperforming by 8.02% on the day.

Technical Indicators and Moving Averages

Super Sales India Ltd is currently trading below all key moving averages, including the 5-day, 20-day, 50-day, 100-day, and 200-day averages. This technical positioning reflects sustained downward momentum and suggests a challenging environment for the stock in the near term.

Market Context

The broader market, represented by the Sensex, showed resilience with a modest gain of 0.11%, trading at 82,433.75 points. The Sensex remains 4.52% below its 52-week high of 86,159.02 and is supported by mega-cap stocks leading the gains. Notably, the Sensex is trading below its 50-day moving average, although the 50DMA remains above the 200DMA, indicating a mixed technical backdrop for the market overall.

Long-Term Performance and Valuation Metrics

Over the past year, Super Sales India Ltd has delivered a total return of -44.39%, significantly underperforming the Sensex’s positive return of 7.77% during the same period. The stock’s 52-week high was Rs.1,062.80, highlighting the extent of the recent decline. The company’s market capitalisation grade stands at 4, reflecting its mid-tier market cap status within its sector.

Profitability and Growth Trends

The company’s return on capital employed (ROCE) is reported at a modest 5.79%, indicating limited profitability relative to the capital invested. This figure has contributed to the recent downgrade in the company’s Mojo Grade from Hold to Sell as of 7 Jan 2026, with the current Mojo Score at 46.0. Over the last five years, net sales have grown at an annualised rate of 12.73%, while operating profit has increased by 11.17% annually, reflecting moderate growth but below sector expectations.

Recent Quarterly Financial Highlights

Despite the overall subdued performance, the company posted some positive quarterly results in September 2025. Profit before tax excluding other income (PBT LESS OI) reached Rs.2.91 crore, growing by 219.1% compared to the previous four-quarter average. Net profit after tax (PAT) surged to Rs.4.06 crore, an increase of 1692.2% relative to the prior four-quarter average. The operating profit to interest ratio also improved, reaching a high of 5.29 times, signalling better coverage of interest expenses.

Balance Sheet and Capital Structure

Super Sales India Ltd maintains a conservative capital structure with an average debt-to-equity ratio of 0.09 times, indicating low leverage. This low debt level may provide some financial flexibility despite the current price pressures. The company’s valuation metrics show an enterprise value to capital employed ratio of 0.4, suggesting an attractive valuation relative to its capital base and peers.

Shareholding and Corporate Governance

The majority shareholding in Super Sales India Ltd is held by promoters, which typically provides stability in ownership. However, the company’s recent performance and valuation adjustments have influenced market sentiment and the grading outlook.

Summary of Key Concerns

The stock’s decline to Rs.570, a 52-week low, reflects a combination of factors including subdued profitability, moderate growth rates, and technical weakness across multiple moving averages. While the company has demonstrated some improvement in quarterly profitability metrics, the overall trend remains challenging, with the stock underperforming both its sector and the broader market indices over multiple time frames.

Valuation and Market Position

Despite the recent price decline, the stock’s valuation metrics suggest it is trading at a discount relative to historical averages and peer valuations. The low debt-to-equity ratio and improved interest coverage ratio provide some financial stability, although these factors have yet to translate into sustained price strength.

Conclusion

Super Sales India Ltd’s fall to its 52-week low of Rs.570 on 29 Jan 2026 marks a significant milestone in its recent price trajectory. The stock’s performance reflects a complex interplay of financial metrics, market dynamics, and sectoral pressures. While some quarterly results indicate pockets of improvement, the broader picture remains one of cautious assessment given the company’s current grading and technical positioning.

Upgrade at special rates, valid only for the next few days. Claim Your Special Rate →