Why
Neutral
Good Financials but expensive Valuations
Rich valuations
Issue Details
| Issue Opens | 30th October 2023 |
| Issue Closes | 01st November 2023 |
| Price Band | Rs. 617 – Rs. 648 |
| Issue size (Upper Band) | Rs. 1900 Cr |
| Issue Type | OFFER FOR SALE |
| Market cap (based on upper band) | Rs. 13753 Cr |
| Sales- March 2023 (Rs./Crs) | 1813 Cr |
| Net Profit - March 2023 (Rs./Crs) | 285 Cr |
| Industry | Consumer Durables |
| Promoters | PRADEEP RATHOD |
| Lead Manager | KOTAK MAHINDRA |
Objectives of the Issue – Offer for Sale– Rs. 1900 cr
The Objectives of the Offer are for:
1. No objectives as all the proceeds will go to the selling shareholders.
| Name | Type | Shares worth Rs.cr | % of OFS |
|---|---|---|---|
| Pradeep Rathod | Promoter | 300.00 | 16% |
| Pankaj Rathod | Promoter | 736.00 | 39% |
| Gaurav Rathod | Promoter | 464.00 | 24% |
| Sangeeta Rathod | Other Shareholder | 200.00 | 11% |
| Babita Rathod | Other Shareholder | 100.00 | 5% |
| Ruchi Rathod | Other Shareholder | 100.00 | 5% |
Cello World is involved in the business of Consumer houseware and consumer glassware products. The company also sells furniture and stationary products.
The company derives the majority of its revenue from the two consumer ware businesses making up 66% of the total revenue.
1. Consumer Houseware includes Cleaning Aids, Electronic appliances like mixers.
2. Consumer Glassware includes Porcelain
3. Stationery Segment which is sold under the brand name 'UNOMAX' includes pen, pencil, Markers, correction pens
4. Furniture Segment includes Moulded furniture, Air coolers
| Revenue by segment: | |||
|---|---|---|---|
| Segment | FY 23 | FY 22 | FY 21 |
| Consumer Ware | 66% | 64% | 64% |
| Writing Instruments | 16% | 12% | 11% |
| Furniture | 18% | 23% | 25% |
The revenue of the company has grown at a CAGR of 31% in the last two years.
The company has reported positive cash flow from operations consistently in the last three fiscal years and also in the recent June quarter as well.
In FY23, The company’s ROCE was 45% and the net profit margin stood at 16%.
The company also boasts a healthy EBITDA margin of 24% in FY23
| Rs./Crs | Q1 FY24 | FY 23 | FY 22 | FY 21 |
|---|---|---|---|---|
| Sales | 480 | 1813 | 1375 | 1060 |
| Net Profit | 88 | 285 | 220 | 166 |